Snoop Dogg emphasised how excited he is to have acquired such a significant brand to the culture like Death Row.
Speaking on the history-making moment the former artiste now turned owner says,
“I am thrilled and appreciative of the opportunity to acquire the iconic and culturally significant Death Row Records brand, which has immense untapped future value.”
“It feels good to have ownership of the label I was part of at the beginning of my career and as one of the founding members. This is an extremely meaningful moment for me. I would like to personally thank the teams at Blackstone, MNRK and especially David Kestnbaum, who worked collaboratively with me over several months to make this exciting homecoming a reality. I’m looking forward to building the next chapter of Death Row Records.”
Death Row Records was founded by Dr. Dre, Suge Knight, The D.O.C., and Dick Griffey in 1991.
The record birthed the legendary West Coast rappers in the history of hip-hop.
Snoop in an interview described how his request to buy Death Row records was turned down and how this led to a role as an executive creative consultant with DefJam.
“eOne Music [which owned Death Row Music until April 2021] didn’t want to give me action at it. So then, I asked, ‘could I buy it?’ And they acted like they didn’t want to sell it. Then they sold it [to the Blackstone Group], and the man in me was hurt, but the businessman in me said, “Okay, I got to find something else to do to take this energy of mine that I’m holding on to.’”
